TAB Brand Identity
Brand Identity & Website Design for Education Consultancy
The Challenge
TAB required a brand identity that communicated authority and innovation in equal measure. Their existing visual identity was outdated and did not reflect the company's growth trajectory or premium positioning.
As a leading consultancy helping students and professionals pursue global opportunities, TAB needed to project professionalism and trust across every touchpoint to remain competitive in an increasingly crowded market.
Our Approach
We undertook a comprehensive brand audit before designing a new identity system. Every element — from typography to colour palette to spatial layout — was chosen to signal TAB's position as an industry leader.
From brand development and creative design to video production and strategic marketing, we created a cohesive visual and communication system that reflects the company's professionalism, trust, and global outlook.
The Solution
- Brand audit and competitive positioning analysis
- Logo redesign with full brand mark system
- Custom typography and colour palette development
- Brand guidelines document covering all use cases
- Website redesign aligned to the new identity
- Marketing collateral and promotional campaign templates
Results
The rebrand transformed TAB's market perception and directly contributed to a significant increase in inbound enquiries and conversion rates across all channels.
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